Early trade catalog

Willer, Georg. Catalogus novus nundinarum autumnalium Francoforti ad Moenum, Anno M. D. LXXXII. celebratarum [...] Verzeichnuß fast aller neuwer Bücher, welche seyther der nechstverschienen Fastenmeß, biß auff dise gegenwertige Herbstmeß, in offentlichem Druck seyn außgangen.

Frankfurt/Main, 1582.

Small 4to. 18 ff. Modern boards with cover label.


The catalogues regularly issued for the Frankfurt Book Fair since 1564 revolutionized the entire book trade, constituting the first sales catalogues proper. "Before that date printers visiting the fair must have had to write out by hand countless lists of new books to send to their customers: thereafter they could send copies of the fair catalogue to the local booksellers all over Europe, who in turn passed them on to their customers. The fair catalogue was a co-operative effort: the printers coming to the fair sent in advance title-pages of the books they were bringing, so that Willer could arrange them in subject order before printing his catalogue" (Pollard/Ehrman, 77). These "catalogues represent the first international bibliographies of a periodic character, attempting to list every six months all new publications issued in Europe, and they can be considered the prototype of today's Books in Print. The books are arranged by subject; for the first time, place, publisher, and date are always mentioned" (Grolier Club, Bibliography, 24).

VD 16, W 3176.

Stock Code: BN#18234 Tags: , ,